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GM launches the 'Transform your ride' sales campaign

Sal Collaziano

Sal Collaziano

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Filed under: Marketing/Advertising, Buick, Chevrolet, GM, GMC, Pontiac


In an effort to boost sales towards the end of the month, General Motors will be offering new incentives to work in conjunction with its heavy presence in the upcoming live-action Transformers movie. The deal involves buyers of select Buick, Chevy, GMC and Pontiac models getting zero-percent financing for three years, along with $1,000 cash back.

The upcoming marketing blitz should be hitting the airwaves by the time you read this, and the sale ends on July 9th.

[Source: Reuters]

Gallery: Transformers Movie Pics


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