Sal Collaziano
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Filed under: Marketing/Advertising, Buick, GM, GMC, Pontiac
GM's ad agency swap-out continues, and for Leo Burnett, out went Cadillac, in comes Buick and GMC. Burnett had been doing Cadillac's ad work since 1935, but was let go last year when the brand wanted to "move in a different direction." Now, GM has given Burnett the accounts for Buick and GMC, having taken them away from McCann-Erikson and Lowe Lintas & Partners Worldwide, respectively. The move was prompted by consolidation, not because anything was wrong with the former agencies' work. With the move, Burnett Detroit now handles Pontiac, Buick, and GMC, which dovetails with the consolidation of dealerships among the same three brands.
(David E. Davis Jr. over at Winding Road gave us his take and it's worth a read -Ed.) [Source: Automotive News, sub req'd]
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GM's ad agency swap-out continues, and for Leo Burnett, out went Cadillac, in comes Buick and GMC. Burnett had been doing Cadillac's ad work since 1935, but was let go last year when the brand wanted to "move in a different direction." Now, GM has given Burnett the accounts for Buick and GMC, having taken them away from McCann-Erikson and Lowe Lintas & Partners Worldwide, respectively. The move was prompted by consolidation, not because anything was wrong with the former agencies' work. With the move, Burnett Detroit now handles Pontiac, Buick, and GMC, which dovetails with the consolidation of dealerships among the same three brands.(David E. Davis Jr. over at Winding Road gave us his take and it's worth a read -Ed.) [Source: Automotive News, sub req'd]
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