Sal Collaziano
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Filed under: Classics, Plants/Manufacturing, Marketing/Advertising, Videos, Pontiac, UAW/Unions
"What Americans want to know is you are doing your job." That's what Pontiac had to say to its plant workers with two videos made in the Seventies, when the brand that once built excitement was building up concern over foreign car sales. The message is a simple pep talk at the highest level, but with a riptide of martial tones: if Americans know "you're fussy about installing wiring," then they'll keep buying Pontiacs and we can, essentially, repel the menace.
Obviously, it didn't work. You can have a look at the failed (and at times, startlingly xenophobic) calls-to-action in the videos after the jump.
[Source: YouTube via Jalopnik]Continue reading Video: Vintage Pontiac film teaches Americans to fear foreign cars
Video: Vintage Pontiac film teaches Americans to fear foreign cars originally appeared on Autoblog on Thu, 20 May 2010 19:58:00 EST. Please see our terms for use of feeds.
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Pontiac's throwback appeal to it workers - Click above to watch videos after the jump
"What Americans want to know is you are doing your job." That's what Pontiac had to say to its plant workers with two videos made in the Seventies, when the brand that once built excitement was building up concern over foreign car sales. The message is a simple pep talk at the highest level, but with a riptide of martial tones: if Americans know "you're fussy about installing wiring," then they'll keep buying Pontiacs and we can, essentially, repel the menace.
Obviously, it didn't work. You can have a look at the failed (and at times, startlingly xenophobic) calls-to-action in the videos after the jump.
[Source: YouTube via Jalopnik]Continue reading Video: Vintage Pontiac film teaches Americans to fear foreign cars
Video: Vintage Pontiac film teaches Americans to fear foreign cars originally appeared on Autoblog on Thu, 20 May 2010 19:58:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
More...